Privacy Policy

Last updated: 23rd December 2025

1. Information We Collect

We collect anonymous usage data through Google Analytics to improve our service. This includes:

• Pages visited and time spent on site
• Device type and browser information
• Approximate geographic location (country/city level)
• Referral sources

2. Cookies and Tracking

We use the following types of cookies:

• Essential cookies: Required for site functionality (theme preference, consent status)
• Analytics cookies: Google Analytics cookies to understand site usage (only with your consent)
• Advertising cookies: Google AdSense cookies to show relevant ads (only with your consent)

3. How We Use Your Information

We use collected data to:

• Improve website performance and user experience
• Understand how visitors interact with our site
• Display relevant advertisements
• Generate aggregate statistics

4. Data Sharing

We do not sell your personal information. Data may be shared with:

• Google (Analytics and AdSense) - subject to their privacy policies
• Legal authorities if required by law

5. Your Rights

You have the right to:

• Decline non-essential cookies via our consent banner
• Request information about data we hold
• Request deletion of your data
• Withdraw consent at any time

6. Data Retention

Analytics data is retained for 14 months. You can clear cookies from your browser at any time.

7. Contact Us

For privacy-related inquiries, contact us at: privacy@arcadegeek.co.uk